Mizuno Sportstyle and WELL DONE Present “OLD FORM, NEW FEEL” Scent Sheet

This scent sheet continues WELL DONE’s classic scent sheet format,
presented as part of the OLD FORM, NEW FEEL project.

The packaging features a UV-printed graphic,
developed specifically to express the visual language of this collaboration.
The finish adds subtle contrast and depth,
allowing the theme to appear quietly through light and surface.

The scent is inspired by the smell of old newspapers —
dry, familiar, and slightly textured.
Rather than creating an immediate impact,
the fragrance unfolds gradually,
adding a layered and atmospheric dimension to the concept of
OLD FORM, NEW FEEL.

Designed to be placed in wardrobes, bags, cars, or everyday spaces,
the scent sheet integrates naturally into daily routines,
remaining present without demanding attention.